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On October 1st, at the Token2049 conference, Polychain CEO Olaf Carlson Wee delivered a keynote speech titled "Meme Coins as Information Markets." Olaf observed a significant divergence in attitudes toward meme coins between institutional investors and retail investors. Institutional investors view meme coins as gambling and a zero-sum game, but the enthusiasm of retail investors actually has deeper reasons: the social dimension. He pointed out that the current monetization of KOL influence is extremely inefficient, requiring endorsement contracts outside of social platforms to profit, while the platforms themselves cannot share in the revenue. The core value of meme coins lies in their social aspect, specifically the behavior of "tracking address" transactions, which is essentially predicting the viral potential of content. Olaf believes that each post can be minted as a token, and users can profit by reposting, using market forces to replace algorithms in determining content ranking. Users whose content goes viral will directly receive rewards. In this model, platforms can profit from transaction fees instead of advertising, and user accounts become tradable. He believes this will fundamentally change the social media ecosystem, turning communities into valuable trading tools.