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X disables European Commission’s advertising account following a €120M penalty imposed on the company

X disables European Commission’s advertising account following a €120M penalty imposed on the company

Bitget-RWA2025/12/07 20:00
By:Bitget-RWA

X Responds to Major EU Fine Over Verification System

This weekend, Nikita Bier, Head of Product at X, pushed back against the European Commission after the social media platform was hit with a €120 million (approximately $140 million) penalty.

This marks the first time the European Union has imposed a fine under the Digital Services Act. The commission criticized X’s blue checkmark feature, labeling it as misleading and claiming that the paid verification process exposes users to risks of impersonation and fraud. Additionally, the commission argued that X’s advertising database did not fulfill the DSA’s standards for openness and user accessibility.

The commission has given X a deadline of 60 days to address issues related to the blue checkmark, and 90 days to resolve concerns about advertising transparency. Failure to comply could result in further sanctions.

Following the announcement, X’s owner Elon Musk dismissed the fine as “bullshit” and questioned the future of the EU in a post, using the hashtag “AbolishTheEU.”

In a new twist, X appears to have taken action against the European Commission’s account on the platform. According to the company, this move was unrelated to the fine and instead stemmed from the commission’s use of X’s advertising tools.

Referencing the commission’s post about the penalty, Nikita Bier accused the EC of reactivating an inactive ad account to exploit a flaw in X’s Ad Composer. Bier claimed this allowed the commission to share a link that misled users into believing it was a video, artificially boosting its visibility.

“X is committed to ensuring everyone has an equal opportunity to be heard,” Bier stated. “Yet, it appears you think the rules shouldn’t apply to your account.”

Consequently, Bier announced that the commission’s advertising privileges had been revoked. He added that this particular exploit had not been misused in this way before and that the issue has now been resolved.

TechCrunch has contacted a spokesperson for the European Commission for further remarks.

Although the commission can no longer purchase ads on X, its post about the fine is still visible, and its account continues to display a grey checkmark, signifying its status as a government entity.

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Disclaimer: The content of this article solely reflects the author's opinion and does not represent the platform in any capacity. This article is not intended to serve as a reference for making investment decisions.

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