Ferrari enters crypto race; luxury carmaker plans token to engage tech-savvy buyers
Ferrari plans to launch a digital token for its ultra-exclusive Hyperclub members, adding another luxury automaker’s entry into crypto markets.
- Ferrari to launch a digital token for 100 Hyperclub members in 2027.
- The ‘Token Ferrari 499P’ lets members trade, bid, and access exclusive events.
- Ferrari expands crypto adoption beyond payments through a Conio partnership.
The Italian sports carmaker will introduce the ‘Token Ferrari 499P’ for 100 of its wealthiest fans to trade and bid on a Ferrari 499P endurance racing car.
The token launch is set for the start of the 2027 World Endurance Championship season. Ferrari’s Chief Marketing and Commercial Officer, Enrico Galliera, stated that the initiative aims to strengthen loyalty among top-tier customers.
The company has partnered with Italian fintech Conio to develop the token system.
Ferrari expands crypto acceptance beyond payments
Ferrari started accepting Bitcoin, Ethereum and USDC for vehicle purchases in the U.S. in 2023. The company extended this payment option to European markets in 2024.
The new token project goes beyond simple payment acceptance. Members can use tokens to:
- Trade among themselves within the Hyperclub
- Participate in exclusive auctions for racing models
- Access special events tied to endurance racing
Conio is currently applying for a license under the European Union’s new crypto regulation. The company’s Chief Fintech Strategist Davide Rallo described the development potential as “enormous.”
Auto industry shows growing crypto appetite
Ferrari joins other major automakers accepting digital currencies. In August 2025, Volkswagen Group Singapore began accepting Bitcoin, Ethereum, USDT and USDC for vehicle purchases and services through FOMO Pay. The program has a daily transaction cap of SGD 4,500.
Toyota, BYD, and Yamaha started accepting USDT payments in Bolivia in September 2025. Tether CEO Paolo Ardoino announced the development on Sept. 21.
Bitcoin has climbed 60% over the past year, and prices have risen after multiple positive developments in the United States. The Ferrari token faces a lengthy approval process before its 2027 debut.
Disclaimer: The content of this article solely reflects the author's opinion and does not represent the platform in any capacity. This article is not intended to serve as a reference for making investment decisions.
You may also like
Corporate power further intensifies the K-shaped split in the economy
- JPMorgan identifies a "K-shaped" U.S. economy with divergent income growth, stagnating for prime-age workers and declining for older cohorts. - Corporate dominance exemplified by Live Nation's antitrust case and Microsoft's governance scrutiny highlights systemic market imbalances. - Younger generations and low-income households adopt cautious spending habits amid weak labor markets and flat household cash balances. - Market fragmentation emerges as TSM shows strong investor confidence while crypto faces
SEC Strives to Maintain Integrity While Fostering Innovation Amid Intensifying Tokenized Stocks Discussion
- Nasdaq proposes tokenized stocks under SEC-regulated framework, seeking integration with existing market systems and investor protections. - WFE warns "innovation exemptions" risk creating unregulated shadow markets with synthetic tokens lacking ownership rights and legal safeguards. - Critics demand clarity on DTC integration while WFE cautions blockchain adoption must demonstrate clear efficiency gains over current systems. - SEC faces balancing act: fast-tracking tokenization could boost U.S. digital
XRP News Today: XRP's Blockchain Network Revolutionizes Medical Payment Systems Across the United States and East Africa
- XRP Healthcare expands HIPAA-grade XRPH Wallet to U.S. and East African pharmacies, enabling real-time XRP/RLUSD payments with 3-5 second settlement. - Grayscale's $11.67M XRP Trust ETF (GXRP) highlights growing institutional adoption, offering indirect exposure to 6M XRP tokens amid regulatory uncertainty. - XRP's blockchain infrastructure targets 400,000 healthcare access points, aiming to streamline cross-border medical supply chains through low-cost, high-speed transactions. - Market dynamics show $9
Aster News Today: Aster Teeters on the Edge: Surge Ahead or Decline Looms?
- ASTER token trades at $1.04, up 12.05% in 30 days but faces bearish technical indicators and a projected 29.71% decline to $0.803354 by Dec 5. - Key support/resistance levels identified at $1.02-$1.09, with breakdown below $0.6506 risking a downtrend to $0.6450 amid 69% bearish technical signals. - Market volatility highlighted by AVICI's 1,700% surge and Solana's $621M ETF inflows, while macroeconomic clarity and regulatory shifts remain critical for ASTER's trajectory.
Trending news
MoreCrypto prices
More
