Salesforce and Google Transform Automation through Gemini-Powered Agentic Enterprise

Salesforce.com Inc. (NYSE:CRM) and Alphabet Inc.'s (NASDAQ:GOOGL)

Cloud division have strengthened their strategic partnership, launching a range of AI-powered features that incorporate Google's Gemini models into Salesforce's Agentforce 360 platform. Announced on October 16, this collaboration is designed to transform enterprise operations by utilizing hybrid reasoning, large action models, and seamless integrations with Google Workspace and Slack. According to , the initiative positions the Agentic Enterprise as a benchmark for business automation.

The joint effort focuses on upgrading Salesforce's Atlas Reasoning Engine—the core of Agentforce 360—by integrating Gemini's multimodal AI capabilities. This enhancement allows AI agents to handle intricate, multi-step assignments with greater precision and reliability. One major breakthrough is the adoption of hybrid reasoning, which merges AI's creative problem-solving with the dependability of structured business processes. For example, AI agents can now automate lead screening, set up meetings in Google Calendar, and review IT service patterns using Looker, all while adhering to enterprise protocols, as reported by

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Salesforce and Google have also broadened the scope of large action models (LAMs), which now automate not only text-related tasks but also complete business workflows. The refined Gemini models have outperformed leading large language models (LLMs) in key

benchmarks, resulting in more accurate automation across sales, customer support, and IT functions. Silvio Savarese, Chief Scientist at , highlighted that this collaboration "establishes a new benchmark for developing the future of the Agentic Enterprise at the model level," as stated by .

An essential aspect of this alliance is the smooth integration of Agentforce 360 with Google Workspace. Users are now able to use Salesforce Customer 360 applications, such as Agentforce Sales and Service, directly within Gmail, Meet, Docs, and Sheets. For instance, a website visitor can initiate an Agentforce Sales chat in Gmail, with the system automatically qualifying leads and arranging follow-ups in Google Calendar. This cohesive workflow also benefits IT operations, where Agentforce IT Service manages Google Workspace access and boosts device security through ChromeOS, according to

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The Slack integration further advances the Agentic Enterprise concept. Gemini Enterprise users can now engage with AI agents inside Slack, using real-time search to anchor responses in company conversations and documents. This two-way workflow empowers teams to quickly generate insights, summarize chats, and complete tasks without leaving their main communication tool, as reported by

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Organizations that have adopted Agentforce 360 early have already seen significant improvements. Reddit cut support resolution times by 84%, Adecco automated 51% of candidate communications outside standard hours, and OpenTable resolved 70% of customer queries autonomously. These results showcase the platform's ability to boost efficiency while still supporting human roles, as noted by MarketingEdge. George Kwon, VP of Product Management for Google Workspace, commented that the integration "brings together vital business data with advanced AI support, enabling teams to make better decisions using their everyday tools," according to Manila Standard.

The partnership also highlights a dedication to open standards, such as the Model Context Protocol (MCP) and Agent2Agent (A2A), which support collaboration between multiple agents across different platforms. These protocols help organizations coordinate AI agents, data, and tools more effectively, streamlining workflows across departments, TechBuild reported.

As companies adapt to AI-enhanced work environments, the Salesforce-Google partnership demonstrates a strategic approach to balancing innovation with operational stability. With Gemini Enterprise now integrated into essential business and communication platforms, the Agentic Enterprise framework is set to transform efficiency, reliability, and scalability in the digital era.