A business entity related to YouTube celebrity MrBeast is reportedly set to enter the cryptocurrency sector.

Jinse Finance reported that Beast Holdings, associated with YouTube celebrity MrBeast, has filed a trademark application for “MrBeast Financial” in the United States, with wording suggesting a potential entry into the cryptocurrency sector. The application includes services such as cryptocurrency payment processing, cryptocurrency exchange, and trading through decentralized exchanges (DEX). This move indicates a possible foray into fintech and Web3, potentially targeting MrBeast’s large audience and serving as a gateway or exchange for cryptocurrencies.