Vanguard’s Launch of a Crypto ETF Indicates Growing Acceptance of Digital Assets in the Mainstream
- Vanguard Group, managing $10 trillion, will let 50M investors access third-party crypto ETFs via its platform, marking a major shift from its previous crypto skepticism. - New CEO Salim Ramji, former BlackRock Bitcoin ETF architect, drives the pivot as competitors like BlackRock ($100B crypto holdings) dominate the space. - The strategy prioritizes client demand and regulatory compliance by offering existing ETFs like iShares Bitcoin rather than launching proprietary products. - Analysts predict this cou

‘Regrets over delay’ – Vanguard to offer crypto ETFs to 50M investors [ 1 ] Vanguard Group, which oversees $10 trillion in assets, has revealed it will grant its 50 million clients access to third-party cryptocurrency ETFs. This marks a notable departure from its previous reluctance toward digital assets. Rather than introducing its own crypto ETFs, Vanguard will allow customers to invest in existing crypto ETFs via its brokerage platform. The shift comes in response to increasing client interest and clearer regulatory guidelines, especially following the approval of
$11 trillion asset manager gives in to crypto after long resistance [ 2 ] This new direction coincides with the arrival of CEO Salim Ramji, who previously led the launch of BlackRock’s Bitcoin ETF (IBIT), now holding assets exceeding $85 billion. Ramji’s leadership is widely seen as a driving force behind Vanguard’s change in approach, as he has consistently advocated for adapting to evolving market conditions. Bloomberg ETF analyst Eric Balchunas commented, “It’s a smart move,” suggesting that Vanguard’s participation could encourage more retail investors to adopt crypto ETFs.
Nate Geraci Predicts 50 New Crypto ETFs… [ 3 ] Vanguard’s announcement mirrors a broader industry trend. Rivals such as
Vanguard’s strategy centers on providing access to third-party ETFs, such as iShares Bitcoin ETF (IBIT) and Fidelity’s products, rather than developing its own. This approach is designed to meet client demand and maintain regulatory compliance, sidestepping the challenges of launching proprietary crypto ETFs. Experts believe this could lead to increased investment in the sector, especially as more institutional investors turn to digital assets.
Nate Geraci, president of the ETF Store, sees Vanguard’s move as part of a larger trend, predicting the launch of 50 new crypto ETFs in 2025. He pointed to the possibility of ETFs for assets like
This move highlights the growing maturity of the crypto sector, with ETFs now widely recognized as mainstream investment tools. Vanguard’s vast client base, many of whom traditionally focus on equities, could bring substantial new capital to crypto ETFs, potentially influencing market trends. With Vanguard’s holdings in MicroStrategy—an influential Bitcoin investor—already providing indirect crypto exposure, this step may signal a deeper commitment to the digital asset space.
While specific details of Vanguard’s rollout are still forthcoming, its entry into crypto is broadly seen as a positive step for the industry. As BlackRock and Fidelity continue to lead, Vanguard’s size and reputation could help further legitimize crypto as an asset class and encourage its inclusion in diversified portfolios.
Disclaimer: The content of this article solely reflects the author's opinion and does not represent the platform in any capacity. This article is not intended to serve as a reference for making investment decisions.
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