In a surprising development, Meta is launching “Vibes,” a new section within the Meta AI app and on meta.ai, designed for users to create and share short, AI-generated videos. Imagine TikTok or Instagram Reels, except every clip you see is the product of artificial intelligence.
Mark Zuckerberg, Meta’s CEO, revealed Vibes through an Instagram post that showcased several AI-created videos. One clip features a group of fluffy creatures leaping between fuzzy cubes. Another shows a cat kneading dough, while a third depicts what looks like an ancient Egyptian woman snapping a selfie on a balcony overlooking a historic Egyptian landscape.
Image Credits:Meta
Meta states that as you scroll through this new feed, you’ll encounter AI-generated videos from both content creators and regular users. Over time, the algorithm will begin to tailor the feed to your preferences.
Users can either create a brand-new video or remix one they find in their feed. Before sharing, you’re able to add visuals, insert music, and tweak the style. The finished video can be posted to the Vibes feed, sent via direct message, or shared to Instagram and Facebook Stories and Reels.
Alexandr Wang, Meta’s chief AI officer, mentioned in a post that the company has teamed up with AI image generators Midjourney and Black Forest Labs for the initial version of Vibes, while Meta continues to advance its own AI technology.
Given the lukewarm reception to AI-generated TikTok alternatives, user comments on Zuckerberg’s announcement were predictably skeptical. The most-liked comment stated, “gang nobody wants this,” while another remarked, “Bro’s posting ai slop on his own app.” Yet another user commented, “I think I speak for everyone when I say: What….?”
Image Credits:Meta
It’s unlikely that users will embrace this new feed, especially as the surge in AI content has already led to social platforms being overwhelmed with low-quality AI videos. The issue is now so prevalent that platforms like YouTube are taking steps to address it. This makes Meta’s decision even more confusing, considering the company previously stated it was working to reduce “unoriginal” content on Facebook and encouraged creators to prioritize “authentic storytelling” over short, low-value clips.
Meta’s introduction of this new feed comes as the company has recently poured significant resources into upgrading its AI capabilities, amid worries about lagging behind rivals such as OpenAI, Anthropic, and Google DeepMind.
In June, Meta reorganized its AI operations to form a new division called “Meta Superintelligence Labs” after several key employees left. Reports indicate that the company then split its AI division into four teams, each focusing on foundational models, research, product integration, and infrastructure.
