Real-world assets (RWAs) form an important pillar of the LivLive augmented reality game by providing a secure medium for delivering rewards to players who complete quests. RWAs are essential to LivLive’s vision, enabling an immersive AR experience where users earn rewards directly tied to real-world assets.
RWAs are physical or tangible items that have been tokenized for use within a digital ecosystem. They bridge the gap between virtual experiences and real value, allowing users to claim and trade rewards with real-world significance.
The LivLive project combines RWAs with an augmented reality application and thoughtful move-to-earn (M2E) features to shift the narrative around how companies use user data. Instead of extracting value from user engagement without reward, LivLive ensures that contributions translate into tangible benefits for players.
Real World Assets Explained
RWAs are one of the most intriguing use cases of blockchain technology. The RWA market, which can include any form of on-chain asset ranging from property to bonds, is expected to grow into the trillions within the next few years, making it one of the fastest-expanding financial niches in the global economy.
At their core, RWAs work by representing ownership of a real-world asset as a digital token on a blockchain. For example, a property could be fractionalized into 1,000 tokens on Ethereum, with each token representing a share of the building’s value. These tokens can then be transferred, traded, or used as collateral without the need for traditional intermediaries.
This model adds liquidity by making it easy to sell small portions of a high-value asset, accessibility by lowering entry costs for participation, and security through the blockchain’s immutable record of ownership.
Unlike purely digital in-game items, RWAs are tied to assets that exist in the physical world. For AR games like LivLive, this means that player rewards carry real, verifiable value beyond the game itself, creating a deeper incentive to engage and a more meaningful bridge between digital play and tangible outcomes.
LivLive wristbands unlock chests containing RWAs.
RWAs in LivLive’s Augmented Reality Protocol
The LivLive protocol is a digital layer that merges reality with the virtual world, making every location an opportunity for interaction and deeper engagement. Players earn rewards for completing in-game quests that contribute to the economy, while businesses can run precision marketing campaigns by sponsoring their own quests.
Unlike most crypto AR projects, LivLive is built around quality hardware. Players can purchase AR-enabled wearables in the form of wristbands that act as both game controllers and proof-of-participation devices. These wristbands feature GPS tracking and AR scanning capabilities, ensuring that rewards are only unlocked when players physically visit designated locations.
For example, a player could visit a sponsored coffee shop to earn a tokenized voucher for a free drink, or complete a trail-based quest to unlock a limited-edition NFT. These real-world interactions create tangible value for players and measurable marketing results for businesses.
Blockchain technology underpins every transaction, serving as an immutable record of proof-of-presence. This means that companies sponsoring quests can be certain their campaigns are driving authentic, verified foot traffic.
The result is a gamified ecosystem where engagement benefits everyone, seamlessly blending entertainment, commerce, loyalty, and real-world assets.
