- Thumzup Media will invest up to 250 million dollars in crypto assets including Bitcoin and six other coins.
- Trump Jr owns 350000 shares in Thumzup and holds no role but his investment has drawn major attention.
- Nearly 70 Trump era officials disclosed crypto assets raising concerns over ties between politics and crypto.
Thumzup Media Corporation has received board approval to invest up to $250 million in cryptocurrencies. The AdTech firm, based in Los Angeles, plans to diversify beyond Bitcoin. The new portfolio will include Ethereum, Solana, XRP, Dogecoin, Litecoin, and USDC. This decision marks an expansion of its previous Bitcoin-only strategy announced in January.
The move follows Thumzup’s effort to reshape its financial strategy. The firm started holding Bitcoin earlier this year and has since acquired over $2 million in BTC. Now, with fresh capital from a private placement, Thumzup aims to spread risk across several digital assets.
U.S. Crypto Policy Shift Drives Strategy
The company credits the evolving U.S. regulatory landscape for influencing its decision. It pointed to recent efforts by federal agencies to offer clearer crypto policies. This change, it said, helped shape a more favorable environment for corporate adoption of digital assets.
The board’s approval comes amid broader efforts by Thumzup to redefine its approach to treasury management. The firm said the diversification would enhance shareholder value. The strategy reflects growing confidence in the long-term role of cryptocurrencies in business finance.
Trump Jr. Investment Sparks Broader Interest
Donald Trump Jr. owns around 350,000 shares in Thumzup, estimated at $4 million. Though he holds no formal role at the company, his investment followed advice from a financial advisor. His association has drawn attention to Thumzup’s crypto strategy.
The company recently closed a $6 million private placement through Dominari Securities. Trump Jr. and his brother Eric serve as advisors to Dominari’s parent company. Thumzup plans to use part of these funds to support its expanded crypto portfolio.
The company operates an app that pays users to recommend products on Instagram. Despite low revenue in the first quarter, its stock showed strong movement. It rose nearly 75% over four trading sessions before falling by 17%.
Wider Crypto Holdings Among Trump Officials
Recent disclosures show that nearly 70 Trump-era officials hold digital assets or blockchain investments. The list includes Vice President JD Vance and several Cabinet members. Combined, these holdings total over $2 million in crypto assets.
President Donald Trump has also revealed crypto holdings worth at least $51 million. Some officials plan to divest post-confirmation, though concerns remain. Critics warn of potential conflicts of interest in policymaking tied to the crypto sector. The rise in crypto ownership among political figures reflects deepening ties between public leadership and digital finance.
