Brazilian Fintech Company Méliuz Invests $28 Million in Bitcoin, Becoming the First Publicly Listed Company in South America to Establish a Bitcoin Reserve

According to ChainCatcher, as reported by Decrypt, Brazilian publicly traded company Méliuz recently announced an investment of $28.4 million to purchase 274.52 bitcoins, with an average purchase price of $101,703 per bitcoin. This move makes it the first publicly traded company in South America to establish a bitcoin reserve, and following the announcement, the company's stock price rose by 26% in a single day.

The cashback platform listed on the Brazilian stock exchange stated that the investment aims to create higher returns for shareholders by increasing the bitcoin holdings per share. Industry analysts pointed out that the company is emulating the bitcoin investment strategy of the U.S. company Strategy (formerly MicroStrategy) to cope with the operational pressures in Brazil's high-interest-rate environment.

As the largest economy in Latin America, Brazil's digital asset market is developing rapidly and currently has the most cryptocurrency ETFs in the region. Market observers believe that the allocation of bitcoin assets by publicly traded companies is gradually becoming a global trend, but whether such strategic transformations can continuously create value still requires time to be verified.