- Janover rebrands to DeFi Development Corp, adopts Solana as main treasury asset.
- New CFO appointed as part of leadership restructuring amid treasury strategy shift.
- Company warns of SOL-related risks in SEC filing, citing market and regulatory factors.
Janover Inc. (Nasdaq: JNVR) has formally asked the SEC to approve changing its name to DeFi Development Corporation. The filing details a significant strategic pivot aimed at repositioning the company with digital asset trends.
Central to this shift is a newly adopted treasury policy that places Solana (SOL) at the core of its reserve holdings. According to the document, the company intends to provide its shareholders with structured exposure to the Solana ecosystem through its balance sheet.
DeFi Development Corporation will allocate its treasury reserves primarily to Solana as part of its rebranding and strategic direction. This approach is intended to offer economic exposure to SOL without requiring investors to hold the token directly.
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The company stated this name change and treasury shift shows its commitment to bridging traditional finance and decentralized technologies by integrating Solana into its financial infrastructure. This aims to align reserves with blockchain opportunities within public market rules.
Existing Real Estate Tech Business Continues
Importantly, this strategic pivot occurs alongside Janover’s established core business: operating an AI-powered platform connecting commercial real estate stakeholders (>1M users annually).
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Its subscription software/data tools serve multifamily/commercial markets and support institutions like banks, REITs, Fannie Mae/Freddie Mac. These offerings remain central.
Leadership Changes and Risk Disclosure
The SEC filing also outlined key executive transitions: John named new CFO, replacing Bruce Rosenbloom (moving to EVP Finance). CCO Blake Janover acknowledged Rosenbloom’s past contributions, while the firm affirmed strong governance oversight from Audit Chair Bill Caragol during the transition.
In accordance with regulatory requirements, the company issued a statement disclaimer under the U.S. Private Securities Litigation Reform Act of 1995 . The disclaimer highlighted risks tied to its new treasury strategy, including SOL price volatility, market liquidity, and possible regulatory impacts.
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