A recent survey highlights the growing interest in cryptocurrencies, revealing interesting gender disparities in both participation and knowledge. The study, conducted by BITmarkets Academy in partnership with Ipsos, found that 21% of men hold cryptocurrencies, nearly double the 11% of women.
Women Showing Interest in Crypto, Source: BITmarkets
However, research reveals that the gap in interest is narrowing, as 46% of women express potential interest in digital assets, a figure not far behind the 54% of men. This suggests that while men are currently more likely to invest, women’s curiosity and openness to learning about cryptocurrencies are on the rise.
Ali Daylami, Head of Data Analytics at BITmarkets Academy, noted that while men are typically more proactive in the cryptocurrency space, women are showing a stronger inclination to pursue education before making any investments.
According to the survey, 54% of women prefer to take a course or engage in professional education before investing in cryptocurrencies, compared to 50% of men. Daylami emphasized that this growing interest among women could lead to more balanced economic involvement in the future.
The survey also revealed significant knowledge gaps between the genders. While only 4% of men reported not knowing about cryptocurrencies, 9% of women admitted the same. Additionally, more women (24%) than men (14%) were unfamiliar with terms such as “cryptocurrency exchange.”
The knowledge gap increased further for exchange-traded funds (ETFs), with 41% of women and 29% of men admitting a lack of understanding.
Despite these gaps, the increasing openness to learning among women points to a significant opportunity for greater involvement in the crypto space.
By addressing educational barriers, the industry has the potential to engage a more diverse and empowered group of investors, ultimately contributing to a more inclusive financial ecosystem.
