Bitget App
Trade smarter
Buy cryptoMarketsTradeFuturesEarnSquareMore
AI startup Friend invested over $1 million in those numerous subway advertisements

AI startup Friend invested over $1 million in those numerous subway advertisements

Bitget-RWA2025/09/27 19:27
By:Bitget-RWA

If you’ve ridden the New York City subway lately, you’ve likely noticed the striking white advertisements for a wearable AI gadget called Friend.

CEO Avi Schiffman shared with Adweek that the company invested over $1 million in a marketing push that included more than 11,000 cards inside subway cars, 1,000 posters on platforms, and 130 city panels. Certain stations, such as West 4th Street, are almost entirely covered in Friend ads.

“This marks the first large-scale AI advertising campaign in the world,” Schiffman claimed. (While there have been other AI-related ads with questionable impact, a print campaign of this magnitude may be unprecedented.) He called it “a massive risk,” and admitted, “I’m almost out of funds.”

The $129 Friend device has sparked debate, with Wired journalists recently criticizing its persistent monitoring and stating, “I Hate My Friend.” Likewise, some Friend advertisements have been defaced with phrases like “surveillance capitalism” and calls to “find real friends.”

Schiffman acknowledged that “New Yorkers dislike AI … probably more than anywhere else in America,” so he intentionally chose ad designs with ample white space “to invite social commentary on the subject.”

0
0

Disclaimer: The content of this article solely reflects the author's opinion and does not represent the platform in any capacity. This article is not intended to serve as a reference for making investment decisions.

PoolX: Earn new token airdrops
Lock your assets and earn 10%+ APR
Lock now!

You may also like

ZEC Rises 8.55% Over 24 Hours as Significant Short Covering and Position Flips Occur

- ZEC surged 8.55% in 24 hours to $346.59, but fell 23.78% in 7 days amid volatile swings. - A major ZEC short position turned $21M loss into $5M+ profit after price declines in late October. - The same address holds ETH and MON shorts, with ETH shorts generating $9.5M gains (643% profit). - ZEC's 1-year 563% rise contrasts recent declines, highlighting liquidity-driven market risks for leveraged positions. - Analysts remain cautious as short-term gains coexist with uncertain long-term volatility in crypto

Bitget-RWA2025/12/02 15:44
ZEC Rises 8.55% Over 24 Hours as Significant Short Covering and Position Flips Occur

ALGO Climbs 5.83% as Recent Gains Counteract Overall Downtrend

- ALGO surged 5.83% in 24 hours on Dec 2, 2025, but remains down 58.74% annually amid broader crypto market declines. - Short-term buying interest drove the rally, though analysts warn of continued volatility due to macroeconomic uncertainties. - The 24-hour rebound contrasts with a 4.37% seven-day loss, highlighting uneven recovery in the crypto sector. - Traders remain cautious as isolated buying pressure emerges, but long-term bearish trends persist despite temporary optimism.

Bitget-RWA2025/12/02 15:28
ALGO Climbs 5.83% as Recent Gains Counteract Overall Downtrend

Striking baristas win $38.9 million in compensation, yet contract disputes continue

- Starbucks settles NYC Fair Workweek Law violations for $38.9M, including $35.5M restitution to 15,000+ workers. - Striking baristas demand collective bargaining amid ongoing labor disputes and unionization efforts at 550 stores. - Mayor-elect Mamdani and Sen. Sanders join protests, framing demands as moral issues against corporate resistance. - Settlement addresses 500,000 scheduling violations since 2021, with workers receiving $50/week compensation. - Starbucks defends labor law complexity but faces cr

Bitget-RWA2025/12/02 13:44
Striking baristas win $38.9 million in compensation, yet contract disputes continue
© 2025 Bitget