GoDaddy and Ethereum Name Service Strike Deal to Link Internet Domains to ENS Addresses

The Ethereum Name Service (ENS) has teamed up with GoDaddy to allow users to link their internet domains to their ENS addresses for free. This move could signal a renewed interest in connecting blockchain with traditional technologies. The goal is to eventually integrate more chains beyond Ethereum. While ENS is still in court with GoDaddy over the sale of an ENS domain, the two companies have partnered on this new initiative.