- Tether moved to buy full control of Juventus with a cash offer while Exor rejected the sale stance publicly today.
- Juventus shares rose after the bid lifted market value near one billion euros and drew global investor focus attention.
- The bid shows crypto firms expanding into legacy sports ownership while gaining board influence steadily worldwide.
Tether has taken a step to acquire complete control of Juventus Football Club after presenting a binding cash offer to its majority owner. The offer is aimed at the controlling stake of the Agnelli family holding company, Exor. Tether also committed to buying all remaining public shares if the deal proceeds.
However, sources close to Exor indicate that the offer has already been rejected. Exor has held control of Juventus for more than a century. The holding company reportedly maintains that the club is not available for sale. Despite the resistance, the bid has drawn wide attention across financial and sports markets.
The offer places Juventus at the center of a growing trend. Crypto firms continue to seek ownership in traditional industries. Tether’s move signals a push beyond digital assets into established global brands. Juventus trades publicly on the Italian stock exchange. Its market value was almost a billion euros once the bid went public. The stock value increased after the release, indicating a revival in the investor attention. The activity in the market indicates that there could be more developments in the ownership of the club.
Details of the proposed acquisition
Tether submitted an all-cash binding proposal for Exor’s 65.4% stake in Juventus. If accepted, Tether plans a public tender for remaining shares at the same valuation. The structure follows standard takeover rules for publicly listed companies. Based on recent prices, Exor’s stake carries a valuation exceeding 500 million euros. Tether also indicated that they were ready to invest up to one billion euros in the club upon completion. The funds would be used in operations, infrastructure and long term development.
The proposal arrived months after Tether began accumulating Juventus shares. The company first disclosed a minority investment earlier this year. It later increased its ownership to more than10%. Alongside the stake increase, Tether secured board representation . Shareholders recently approved the appointment of a Tether-backed director. These steps expanded Tether’s influence within club governance. The acquisition attempt now represents a significant escalation.
Market response and financial context
Juventus shares climbed after news of the bid circulated. The increase reflected speculation around a potential takeover premium. The club’s market capitalization now approaches $1.16 billion. Investors appear focused on Tether’s stated financial capacity. The stablecoin issuer maintains large reserves linked to its USDT token. Its balance sheet is still under scrutiny by industry analysts. The latest evaluations indicate that the company is not going out of business despite the continuous investigation in it.
The bid also follows regulatory developments favorable to Tether. Authorities in Abu Dhabi recently approved USDT for broader institutional use. That approval strengthened the firm’s standing in global financial markets. As a result, the Juventus offer arrives during a period of expanding legitimacy. The timing may influence investor perceptions of the bid’s credibility.
Strategic implications for Juventus and crypto firms
Juventus is one of the most valuable sporting assets in Italy. The club is at the centre of global visibility of Serie A. It draws sponsorship, broadcasting agreements and global fan activity. The ownership of Juventus is symbolic and commercial. For the Agnelli family, the club reflects heritage and national sporting identity. That history complicates any ownership transition.
For Tether, the bid aligns with broader diversification efforts. The company has invested in artificial intelligence, robotics, and health platforms. It has also explored asset-backed financial products, including tokenized gold initiatives. Sports ownership offers brand recognition beyond crypto markets. It also provides access to traditional revenue models. Regardless of the outcome, the bid highlights accelerating convergence between digital finance and legacy industries.
