Adobe Firefly 5: AI That Adjusts to Match Your Unique Creative Approach

Adobe Introduces Firefly Image 5 Featuring Layer Support, Personalized AI Models, and Advanced Creative Tools

Adobe Inc. (NASDAQ: ADBE) is transforming the creative industry with the debut of Firefly Image 5, a substantial upgrade to its AI-powered image creation platform, revealed at

MAX 2025. This latest version brings native 4-megapixel image quality, layered editing functionality, and new options for creators to develop AI models that reflect their own artistic approaches. These enhancements are designed to help professionals in design, media, and marketing optimize their processes and increase content output, according to .

Firefly Image 5 represents a major advancement in both realism and detail. Unlike the previous version, which created 1-megapixel images that were later upscaled, the new release generates high-resolution visuals from the start. Adobe has also focused on better depiction of people, which is essential for portrait and character work. The platform now allows users to treat image elements as separate layers, making it possible to resize, rotate, or edit components using natural language instructions while preserving the overall quality, as highlighted by

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One of the most notable additions is the ability to build custom AI models that reflect individual or brand aesthetics. Artists can upload reference photos, artwork, or sketches into Firefly to craft a model that captures their creative vision. This feature, now in closed beta, meets the increasing need for AI solutions that support distinctive artistic styles, according to

. Firefly Custom Models are now available through the redesigned Firefly website, which enables easy toggling between image, video, and audio generation, as well as quick access to Adobe’s Creative Cloud tools.

For business clients, Adobe has broadened its GenStudio platform, adding AI-driven features to automate large-scale content creation. Firefly Design Intelligence, a new capability developed in partnership with The Coca-Cola Company, translates complex brand standards into "StyleIDs" to maintain uniformity across worldwide campaigns. Firefly Creative Production for Enterprise lets teams rapidly adjust and reformat thousands of assets, with automated workflows and integration with Adobe Experience Manager and Frame.io, as detailed in the

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Adobe also introduced Project Moonlight, a conversational AI assistant built into Firefly that connects with creative apps and social platforms. This assistant helps users brainstorm, create content, and get tailored suggestions in minutes by describing their ideas in everyday language. For instance, a designer could instruct Moonlight to "design a minimalist poster featuring a gradient sunset and sans-serif font," and the AI would deliver the result while ensuring brand guidelines are followed, as reported by Yahoo Finance.

The company’s network of AI collaborators now includes ElevenLabs, Google, and Topaz Labs, further expanding Firefly’s capabilities. Firefly Foundry now lets organizations develop exclusive, brand-aligned AI models trained on their own assets, supporting formats like video, audio, and 3D. These models are intended to speed up campaign and media production while safeguarding brand consistency, according to the GenStudio announcement.

Adobe’s latest developments come as the creative sector undergoes a significant shift driven by AI. At Adobe MAX, the company showcased Firefly’s integration with Creative Cloud, including Generative Fill in Photoshop (powered by leading AI models) and Generative Upscale, which uses Topaz Labs’ technology to boost low-resolution images to 4K, as noted by Marketscreener. These innovations are designed to save creative professionals considerable time, addressing a key challenge in content-heavy industries such as marketing and media.